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Video: How Badgeville Uses Its Own Tools to Increase Customer Loyalty

 

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As the CEO of Badgeville, Ken Comee is uniquely positioned to describe exactly how gamification platforms drive positive behaviors. In the customer service context, this means incentivizing more customers to engage in the community, which ultimately leads to greater customer loyalty.

In this interview, Comee describes how this works by using his own support team as an example. He talks about how their platform rewards and recognizes community users for posting knowledge base articles and responding to customer questions, as well as how these actions drive customer engagement. Check out our conversation in the video below.

Image created by shrtstck | icnt.mx.

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Ashley Verrill

About the Author

Ashley Verrill has spent the last six years reporting and writing business news and strategy features. Her work has been featured or cited in Inc., Forbes, Business Insider, TechCrunch, GigaOM, CIO.com, Yahoo News, the Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal, among others.

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