Video: How Badgeville Uses Its Own Tools to Increase Customer LoyaltyOctober 21, 2013 by Ashley Verrill
As the CEO of Badgeville, Ken Comee is uniquely positioned to describe exactly how gamification platforms drive positive behaviors. In the customer service context, this means incentivizing more customers to engage in the community, which ultimately leads to greater customer loyalty.
In this interview, Comee describes how this works by using his own support team as an example. He talks about how their platform rewards and recognizes community users for posting knowledge base articles and responding to customer questions, as well as how these actions drive customer engagement. Check out our conversation in the video below.
Image created by shrtstck | icnt.mx.