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Ashley Verrill

Managing Editor at Software Advice


Ashley Verrill has spent the last six years reporting and writing business news and strategy features. Her work has been featured or cited in Inc., Forbes, Business Insider, TechCrunch, GigaOM,, Yahoo News, the Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal, among others. She also produces original research-based reports and video content with industry experts and thought leaders.

Before joining Software Advice in 2012, Ashley worked in sales management for an advertising startup in Austin, TX. Currently, her work focuses on various topics related to customer service, CRM software, sales, and marketing strategy. She is a University of Texas graduate with a bachelor's degree in Journalism.


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About Software Advice

Software Advice help buyers find the right software for their business. Our experts constantly publish product profiles, comparisons, best practices guides and other research to this site. These experts are also available by phone to provide free consultations for software buyers.


Software Advice
200 Academy Drive, Suite 120
Austin, TX 78704
(800) 918-2764

My Recent Posts

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Social Support #Fail: How Experts Would Fix 8 Twitter Missteps

Our experts identify the 8 biggest social support mistakes companies make on Twitter, and provide steps on how to fix them.

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How Dell Increased Support Productivity by 25% Through Effective Chat Training

Since launching its training program seven years ago, Dell has increased the number of issues handled per agent by 25%. We reveal their “secrets to success.”

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Why McDonald’s Is Focusing on Speed of Service Over Service With a Smile

Despite customers saying friendliness is important, McDonalds is addressing “broken” service by addressing issues with speed. We investigated why.

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Is Amazon’s Mayday Support Model Right for Your Organization?

This article will explore 4 key considerations organizations should make to decide whether Amazon’s MayDay support model is right for them.

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A Zappos Lesson in QA Management

Want to know how Zappos runs its quality assurance program? Find out what secrets they’ve picked up over the years.